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Question
When qualifying sales prospects, Jason places each lead in one of four baskets ranging from A to D with A as the best leads and D as the worst. Using this method of categorization, the appropriate strategy for "B" leads would be:A) do nothing currently, but monitor the lead for possible future changes.
B) contact the lead using telemarketers.
C) have one of the firm's salespeople make a sales call them.
D) send the lead marketing materials and encourage them to make inquiries if they are interested.
Answer
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