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Question
When selecting a brand name, it should: (1) suggest product benefits; (2) be memorable, distinctive and positive; (3) fit the company or product image; (4) __________; (5) be simple and emotional; and (6) have favorable phonetic and semantic associations in other languages.
A. never have a humorous connotation
B. be easy to spell and pronounce
C. be patented
D. not be easily imitated
E. have no legal or regulatory restrictions
Answer
This answer is hidden. It contains 287 characters.
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