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Question
When toy maker Mattel sells Barbie dolls in the Middle East, it changes the doll's shape to one that is a more accurate portrayal of a female body. Mattel does this in order toa) create a commodity-type product.
b) transfer technological know-how.
c) respond to differences in local tastes.
d) realize experience curve effects.
e) increase product standardization
Answer
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Related questions
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Which form of control was transmitted by Walt Disney?
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