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Question
When using the AIDA approach to persuasion, the closing should
A) urge the audience to take the action you are requesting.
B) provide additional evidence and detail not covered in the desire section.
C) explain the steps needed to implement your ideas.
D) do all of the above.
Answer
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One way to deemphasize bad news is to embed it in the middle of a(n) ________.
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Avoid hiding behind ________ ________ to justify the bad news you are delivering in a negative message.
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When composing negative messages, it is important to use language that conveys respect and avoids a(n) ________ ________.
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Employees are more likely to accept negative news if it is delivered in ________, rather than in writing.
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One way to avoid being accused of defamation is to stick to the facts when communicating with customers.
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When you deliver bad news about business transactions (such as a delayed order shipment), you should always apologize to the audience.
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When writing negative messages, you should begin with a buffer to make the reader think that good news will follow.
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The direct approach is never used for negative messages.
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You can help establish the right tone in a negative message by using positive words rather than negative, counterproductive ones.
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When writing an employment termination letter, you should
A) include words that are open to interpretation, such as difficult and untidy.
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A letter rejecting a job applicant should
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Using the indirect approach, the negative news comes
A) immediately after the buffer.
B) immediately before the reasons.
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D) at the very end.
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One way to be tactful when giving your reasons for bad news is to
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In the reasons section of a negative message, you should
A) present enough detail to make your conclusion compelling.
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D) do all of the above.