Question


When Wendy's wants to increase the value of its Dave's Hot "u02dcN Juicy cheeseburger to its customers, it combines complementary items (French fries and a soft drink) to expedite the ordering process, and provide a complete meal. This product modification approach is called __________.
A. a BOGO deal
B. product modification
C. product repositioning
D. product differentiation
E. product bundling

Answer

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