Question

When you walk into an Apple store you are immediately greeted by a clerk. The store is simply designed with layouts where you can experience every product from iMacs, iPhones, a variety of iPods, cameras, printers, and other accessories. If you have questions about the products you can visit the Genius Bar. There is a place where kids can play and experience Mac to by sitting on big round cushy chairs. This description is of the store's _____.
a. customer service strategy
b. atmosphere
c. target strategy
d. merchandise mix
e. promotional strategy

Answer

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