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Question
When your AIDA message uses an indirect approach and is delivered by memo or email, what are two goals to keep in mind as you write the subject line?Answer
This answer is hidden. It contains 168 characters.
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__________ is reasoning from specific evidence to a general conclusion.
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If price is one of your strong selling points, you _____________
A) mention special offers, such as volume discounts, before actually stating the price.
B) compare the price to the cost of some other product or activity ("This exercise equipment costs less than a health club membership").
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D) emphasize it in the opening of the sales letter.
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Which of the following would be the best wording in a sales letter?
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The purpose of the desire section of a persuasive message is to _____________
A) introduce the main idea.
B) create interest in the main idea.
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D) suggest the action your audience should take.
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When it comes to persuasive messages, the indirect approach _____________
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C) is used only by top management.
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To build credibility with your audience, you _____________
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Which of the following is not an example of demographic information?
A) Age
B) Occupation
C) Lifestyle
D) Income
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If you expect a hostile audience, you should be careful to present all sides of an issue before making the case for your own argument.
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An example of faulty logic is to assume that one event caused another just because it happened first.
A) True
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Logical flaws include circular reasoning.
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Induction refers to reasoning from a generalization to a specific conclusion.
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Abstract concepts such as freedom, prestige, or success can be used to enhance the emotional content of persuasive messages.
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When deciding on the approach to take in composing a persuasive message, an important factor to take into account is your corporate culture.
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All persuasive messages are by nature unethical.
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To devise an effective persuasive message, you need to analyze audience members and then appeal to their needs.
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To avoid being accused of defamation when you refuse an adjustment _____________
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C) consult your company's legal department or an attorney if you think a message might have legal consequences.
D) all of the above.