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Question
Which method may use a computer joystick to test emotional reactions to an ad?A) A warmth monitor
B) Cognitive neuroscience
C) Copytesting
D) Ad tracking research
Answer
This answer is hidden. It contains 1 characters.
Related questions
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C) account planner.
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Successful global integrated marketing communication campaigns include all of the following tactics except:
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Quantitative methods of developing a marketing communications budget rely on computer models or simulations.
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One of the problems with the percentage of sales budgeting method is:
A) deciding on the percentage level.
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A) product attributes
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