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Question
Which of the following allows a firm to educate potential consumers about the features of a product?A.Direct selling
B.Mass media advertising
C.Pull strategy
D.Standardized advertising
E.Lag strategy
Answer
This answer is hidden. It contains 156 characters.
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What is meant by translation exposure?
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B.The impact of currency exchange rate changes on the reported financial statements of a company
C.The extent to which a firm's future international earning power is affected by changes in exchange rates
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Which of the following observations is true of technical analysis, an approach to exchange rate forecasting?
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B.Affluent consumers
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What kind of demand is seen when a small change in price produces a large change in demand?
A.Elastic
B.Inelastic
C.Relative
D.Rigid
E.Dynamic
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In which of the following conditions does arbitrage occur?
A.When a firm offers a product at low prices through discount coupons and promotions
B.When a firm sells a product at higher prices to make a profit from relatively fewer sales
C.When a firm imports products from a manufacturer and distributes them directly through retail outlets
D.When a firm purchases products in a country where prices are lower and resells them in a country where prices are higher
E.When a firm prices its products at the least cost, risking losses, in order to grab market share
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If a firm favors a push strategy, using direct selling to educate potential consumers about the features of its products, what kind of products would it most likely sell?
A.Professional services
B.Food grains
C.Consumer products
D.Industrial products
E.Standardized products
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Which of the following is true of the barriers to international communication?
A.Noise tends to increase the probability of effective communication.
B.Source effects can be beneficial for an international business when potential consumers in a target country have a bias against foreign firms.
C.Many international businesses try to promote positive source effects by deemphasizing their foreign origins.
D.Fewer firms vie for the attention of prospective customers in developing countries, thus the noise level is lower.
E.Research suggests that a consumer may use country of origin as a cue when evaluating a product, particularly if he or she has detailed knowledge of the product.
Q:
According to research, when do consumers usually use the country of origin as a cue when evaluating a product?
A.When a firm tries to deemphasize its foreign origins
B.When consumers lack detailed knowledge of a product
C.When an advertising campaign stresses the positive performance attributes of a product
D.When a limited number of messages compete with each other for consumers' attention
E.When a firm resorts to personal selling instead of mass media advertising