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Question
Which of the following best exemplifies personality segmentation?A. Shoe Soul, Inc. produces three lines of sport shoes that cater to the high-end, mid-end, and low-end customers.
B. Shoe Soul, Inc. makes different shoes for customers from the hilly areas and for those from the plains.
C. Shoe Soul, Inc. segments its shoes as adventure shoes, limited edition shoes, and couture shoes.
D. Shoe Soul, Inc. has shoes it brands as toddler series, teenage series, young adult series, and family series.
Answer
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