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Question
Which of the following factors constrains a firm's ability to sell a standardized product to a global market using a standardized marketing strategy?A.Modern transportation
B.Modern communications technologies
C.Rise of the global media phenomenon
D.Development of a global culture
E.Differences in product and technical standards
Answer
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Which of the following is true of the barriers to international communication?
A.Noise tends to increase the probability of effective communication.
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C.Many international businesses try to promote positive source effects by deemphasizing their foreign origins.
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According to research, when do consumers usually use the country of origin as a cue when evaluating a product?
A.When a firm tries to deemphasize its foreign origins
B.When consumers lack detailed knowledge of a product
C.When an advertising campaign stresses the positive performance attributes of a product
D.When a limited number of messages compete with each other for consumers' attention
E.When a firm resorts to personal selling instead of mass media advertising