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Question
Which of the following factors constrains the globalization of markets?A.Differences in technical standards
B.Uniform standard of living
C.Cosmopolitan tastes and preferences
D.Market segments that transcend national borders
E.Convergence of cultures
Answer
This answer is hidden. It contains 175 characters.
Related questions
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Q:
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Q:
What is meant by translation exposure?
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B.The impact of currency exchange rate changes on the reported financial statements of a company
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Q:
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A.Elastic
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B.Food grains
C.Consumer products
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Which of the following is true of the barriers to international communication?
A.Noise tends to increase the probability of effective communication.
B.Source effects can be beneficial for an international business when potential consumers in a target country have a bias against foreign firms.
C.Many international businesses try to promote positive source effects by deemphasizing their foreign origins.
D.Fewer firms vie for the attention of prospective customers in developing countries, thus the noise level is lower.
E.Research suggests that a consumer may use country of origin as a cue when evaluating a product, particularly if he or she has detailed knowledge of the product.
Q:
According to research, when do consumers usually use the country of origin as a cue when evaluating a product?
A.When a firm tries to deemphasize its foreign origins
B.When consumers lack detailed knowledge of a product
C.When an advertising campaign stresses the positive performance attributes of a product
D.When a limited number of messages compete with each other for consumers' attention
E.When a firm resorts to personal selling instead of mass media advertising