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Question
Which of the following has resulted in a dramatic shortening of product life cycles?A.Acceleration of the pace of technological change
B.Lack of domestic competition
C.Affluence of customers
D.An increase in the number of educated consumers
E.Removal of trade barriers
Answer
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Which of the following is true of the barriers to international communication?
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According to research, when do consumers usually use the country of origin as a cue when evaluating a product?
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E.When a firm resorts to personal selling instead of mass media advertising