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Question
Which of the following is a component of construct validity?a. face validity
b. discriminant validity
c. convergent validity
d. all of these choices
Answer
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Related questions
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a. overused test-markets
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When an experiment is conducted on the premises of a marketing research organization, this is an example of a _____.
a. static group design
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Which experimental design involves manipulating a single independent variable to observe its effect on a single dependent variable?
a. primary experimental design
b. basic experimental design
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Which of the following are possible test units in a marketing research study?
a. people
b. sales territories
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a. control
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d. statistical
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The way an experimental variable is manipulated is referred to as an experimental _____.
a. treatment
b. cell
c. confound
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All measurement, particularly in the social sciences, contains error.
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One reason for an organization to hire an outside research supplier is to acquire access to that organization's experience in important types of situations.
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Explain the difference between a research project and a research program.
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Checking the data collection forms to correct omissions, illegibly written responses, and the consistency of answers is called ______.