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Question
Which of the following is a course of action suggested by Christopher Bartlett and Sumantra Ghoshal for companies based in developing nations?A.Build up financial resources to match those of the largest global competitors.
B.Enter foreign markets at a similar time and scale as multinational companies.
C.Enter markets rapidly and exit at an equally rapid pace to avoid heavy losses.
D.Benchmark one's operations and performance against foreign multinationals.
E.Do not focus on market niches that multinational companies ignore.
Answer
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Related questions
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Which of the following is true of the barriers to international communication?
A.Noise tends to increase the probability of effective communication.
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C.Many international businesses try to promote positive source effects by deemphasizing their foreign origins.
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According to research, when do consumers usually use the country of origin as a cue when evaluating a product?
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E.When a firm resorts to personal selling instead of mass media advertising