Question

Which of the following is a first-mover advantage?

A) International firms may gain experience in that country s business practices.
B) An international firm can reap the rewards of growth in a new market without incurring the risks.
C) A firm may have the opportunity to be the first to introduce generic brands to a market.
D) A firm can gauge how well their product will do in the market without taking the risk of investing there.

Answer

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