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Question
Which of the following is a multiple-choice question that asks for an answer about the general frequency of occurrence of some phenomenon?a. simply-dichotomy question
b. checklist question
c. time-bound question
d. frequency-determination question
Answer
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Related questions
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When the researcher unintentionally provides the subjects with hints about what he wants them to say in the study, this is an example of a(n) _____ characteristic.
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Experimental difference in means between the different levels of any single experimental variable is referred to as a(n) _____ effect.
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a. overused test-markets
b. media isolation
c. overattention
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a. history effect
b. testing effect
c. selection effect
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a. between-subjects
b. within-subjects
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When an experiment is conducted on the premises of a marketing research organization, this is an example of a _____.
a. static group design
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c. field experiment
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Which type of experimental design allows for an investigation of the interaction of two or more independent variables?
a. basic experimental designs
b. factorial experimental designs
c. hierarchical experimental designs
d. instrumental experimental designs
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Which experimental design involves manipulating a single independent variable to observe its effect on a single dependent variable?
a. primary experimental design
b. basic experimental design
c. factorial experimental design
d. counterbalanced experimental design
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If a soft-drink company performs an experiment with a new type of soft drink in which experimental subjects always taste this new product first and then taste a competitor's product second, the study has an error in design termed a(n) _____.
a. history effect
b. maturation effect
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d. guinea pig effect
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Demand characteristics, such as subjects' knowledge of the experimental hypotheses, create which type of effect?
a. covariate
b. maturation
c. history
d. demand
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Which of the following are possible test units in a marketing research study?
a. people
b. sales territories
c. retail stores
d. all of these choices
Q:
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a. control
b. secondary
c. blocking
d. statistical
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The way an experimental variable is manipulated is referred to as an experimental _____.
a. treatment
b. cell
c. confound
d. dose
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Discuss how businesses analyze marketing performance and the role performance-monitoring research performs in this function.
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Discuss how marketing researchers apply the scientific method when conducting marketing research.
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The most sophisticated form of data analysis for a nominal scale is the average of the scores.
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All measurement, particularly in the social sciences, contains error.
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One of the goals of marketing is to establish a long-term relationship with customers so that they continue to purchase the organization's products in the future. This is known as ______.
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One reason for an organization to hire an outside research supplier is to acquire access to that organization's experience in important types of situations.
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Pilot studies are a formal research method that produce precise results.
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The first stage in the research process is planning a research design.
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