Question

Which of the following is a positive effect associated with the ease of collecting personal data online?
a. Because of the ease of access, unauthorized use of personal information may occur.
b. Old or inaccurate data may misclassify a customer and in return, poorer customer service is received.
c. Customers may receive special offers based on their past purchases with companies that are specifically tailored to their interests.
d. Companies are able to sell information collected online to advertisers and others without the consumer's consent.
e. New technology makes it more difficult for law enforcement agents to catch criminals and for banks to detect fraud.

Answer

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