Question

Which of the following is a potential shortcoming of using sales force opinions in demand forecasting?

A. Members of the sales force often have substantial histories of working with and understanding their customers.

B. Members of the sales force often are well aware of customers' future plans.

C. Members of the sales force have direct contact with consumers.

D. Members of the sales force can have difficulty distinguishing between what customers would like to do and what they actually will do.

E. Customers often are quite open with members of the sales force with regard to future plans.

Answer

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