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Question
Which of the following is a statement made by Theodore Levitt about the globalization of world markets?A. Capitalism is the force that drives the world toward a converging commonality.
B. Global corporations consider the world to consist of distinct and unique entities.
C. Accustomed differences in national or regional preferences are becoming more significant.
D. Multinational corporations are in danger of losing out to small businesses.
E. Global markets for standardized consumer products have emerged on a large scale of magnitude.
Answer
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Related questions
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C.The extent to which a firm's future international earning power is affected by changes in exchange rates
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If a firm favors a push strategy, using direct selling to educate potential consumers about the features of its products, what kind of products would it most likely sell?
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Which of the following is true of the barriers to international communication?
A.Noise tends to increase the probability of effective communication.
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C.Many international businesses try to promote positive source effects by deemphasizing their foreign origins.
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According to research, when do consumers usually use the country of origin as a cue when evaluating a product?
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B.When consumers lack detailed knowledge of a product
C.When an advertising campaign stresses the positive performance attributes of a product
D.When a limited number of messages compete with each other for consumers' attention
E.When a firm resorts to personal selling instead of mass media advertising