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Question
Which of the following is a strategy for a market leader (rather than a market challenger) when marketing a low-involvement product?A. use sales promotion such as free samples, coupons, and rebates to encourage trial of their brand
B. link their brand attributes with high-involvement issues
C. use Internet search engines such as Google to assist buyers
D. use advertising messages that focus on getting the brand into a consumer's consideration set
E. use repetitive advertising messages that reinforce a consumer's knowledge or assure buyers they made the right choice
Answer
This answer is hidden. It contains 294 characters.
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