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Question
Which of the following is an advantage of making a new generation of technology backward compatible?
a. Consumers will have to buy completely new complements.
b. Consumer switching costs may be lower because they anticipate using their existing complements.
c. It allows a firm to reap the benefits of cannibalization.
d. It is typically less expensive to make a new generation of technology backward compatible than to make it incompatible.
Answer
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Related questions
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