Question

Which of the following is an example of a company following a strategy of consolidating a fragmented industry through horizontal merger?
a) Mail Boxes Etc. grew through the investments of local owner-managers.
b) America Online grew by acquiring rivals such as Netscape, CompuServe, and ICQ.
c) Sears funded growth with cash from operations in its existing stores.
d) Software House International is licensed to sell over 100,000 products in a dozen countries.
e) Heinz started with just one product, pickled horseradish, and today manufactures almost 6,000 foods.

Answer

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