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Question
Which of the following is an important guideline when using a fear appeal?
A. Make sure the advertisement is still appropriate for viewing by children.
B. Make the appeal so strong that it appears humorous.
C. Do not make the appeal so strong that consumers will want to tune out the message.
D. Avoid any reference to death or dying.
E. Make sure to emphasize that the outcome rests in the viewers' hands.
Answer
This answer is hidden. It contains 154 characters.
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