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Question
Which of the following is concerned with the accuracy with which experimental results can be generalized beyond the experimental subjects?a. external validity
b. internal validity
c. reliability
d. selective validity
Answer
This answer is hidden. It contains 1 characters.
Related questions
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a. overused test-markets
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When an experiment is conducted on the premises of a marketing research organization, this is an example of a _____.
a. static group design
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Which type of experimental design allows for an investigation of the interaction of two or more independent variables?
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Which experimental design involves manipulating a single independent variable to observe its effect on a single dependent variable?
a. primary experimental design
b. basic experimental design
c. factorial experimental design
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c. history
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Which of the following are possible test units in a marketing research study?
a. people
b. sales territories
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a. control
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c. blocking
d. statistical
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The way an experimental variable is manipulated is referred to as an experimental _____.
a. treatment
b. cell
c. confound
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Discuss how marketing researchers apply the scientific method when conducting marketing research.
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All measurement, particularly in the social sciences, contains error.
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One reason for an organization to hire an outside research supplier is to acquire access to that organization's experience in important types of situations.
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