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Question
Which of the following is considered to be a novel idea?
a. A detergent that is advertised as a very effective stain-remover
b. A company announces that it has produced a recreational hovercraft for kids
c. An announcement by a cell phone company that it now offers free text messaging
d. An announcement by a college that it will install artificial turf on its football field
Answer
This answer is hidden. It contains 1 characters.
Related questions
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a. sponsorship.
b. product modularity.
c. a bundling relationship.
d. disintermediation.
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d. Using a cannibalization strategy
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a. penetration
b. market skimming
c. survival
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Viral marketing is based on the fact that people are more receptive to, or have greater faith in, information that comes through personal contacts.
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In crafting an advertising message, firms must focus more on making the advertisements entertaining and memorable rather than on providing a significant quantity of informative content.
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Bundling products together can offer firms the advantage of switching costs.
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If a firm willingly cannibalizes its existing products with more advanced products, the firm can make it very easy for other firms to achieve a technological lead large enough to prove persuasive to customers.
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Firms should always be racing to launch their products as early as possible.
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John was serving in an autonomous team and was asked to sign a document honoring the project plan and pledging to work towards the goals specified. This document, which defined in detail the basic plan to achieve the goals of the project, is called a:
a. vision statement.
b. code of ethics.
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Which of the following is a disadvantage associated with autonomous teams?
a. The project manager of an autonomous team does not have any control over resources contributed from different functional departments.
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a. Team members will spend up to 50% of their time on team-related activities.
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d. The team structure will be straightforward to implement.
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a. a broader knowledge base.
b. lesser cross-fertilization of ideas.
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Which of the following is an advantage typically associated with cross-functional teams?
a. A cross-functional interface ensures that cross-fertilization of ideas is reduced.
b. Cross-functional teams allow a project to draw on a wider mix of information sources in the environment.
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In the forming of virtual teams, it is important to select personnel who have strong interpersonal skills.
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Project managers of heavyweight teams are typically junior managers.
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Managers of lightweight teams are normally junior or middle management employees.
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a. They are unwilling to take risks and to pay high prices.
b. They may demand considerable customization and technical support.
c. They are more likely to respond to marketing that communicates the products completeness.
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Homogeneous teams should possess more information, on average, than heterogeneous groups.
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A lack of cross-functional communication can lead to a poor fit between product attributes and customer requirements.
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Explain the value of the stage-gate process in new product development.
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a. 24
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a. focus groups
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a. Its sales will be slow as consumers will already be committed to other products.
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a. very early
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d. mass