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Question
Which of the following is FALSE about a multibranding strategy?
A. A multibranding strategy, there is no risk that a product failure will affect other products in the line.
B. Some large firms have found that the complexity and expense of implementing a multibranding strategy outweigh its benefits.
C. With a multibranding strategy, each brand is unique to each market segment.
D. A multibranding strategy is used when a firm produces products and sells them under the brand name of a wholesaler or retailer.
E. Some multibrands are introduced to confront competitors' brands.
Answer
This answer is hidden. It contains 104 characters.
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