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Question
Which of the following is most likely to necessitate the delegation of marketing functions to national subsidiaries?A.Differences in distribution channels
B.Pressures for decreasing consumer surplus
C.Lack of product customization
D.Pressures for increasing economies of scale
E.Pressures for increasing consumers' reservation price
Answer
This answer is hidden. It contains 174 characters.
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Which of the following is true of the barriers to international communication?
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C.Many international businesses try to promote positive source effects by deemphasizing their foreign origins.
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According to research, when do consumers usually use the country of origin as a cue when evaluating a product?
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B.When consumers lack detailed knowledge of a product
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D.When a limited number of messages compete with each other for consumers' attention
E.When a firm resorts to personal selling instead of mass media advertising