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Question
Which of the following is NOT a concern for managers in international businesses?A.Fundamental differences in culture
B.Perceived distance between home country and operating nations
C.Government restrictions on international trade
D.Cross-border transactions involving currency exchange
E.Ethical adherence to environmental standards
Answer
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Which of the following is true of the barriers to international communication?
A.Noise tends to increase the probability of effective communication.
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According to research, when do consumers usually use the country of origin as a cue when evaluating a product?
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D.When a limited number of messages compete with each other for consumers' attention
E.When a firm resorts to personal selling instead of mass media advertising