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Question
Which of the following is not a drawback to licensing?a) A company does not have tight control over operations in foreign countries.
b) Licensing limits a company's ability to coordinate strategy.
c) A company may lose control of technological know-how.
d) A company's brand could become damaged if the licensee does not perform up to established standards.
e) All of these are drawbacks to licensing.
Answer
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Related questions
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