Question

Which of the following is not a risk normally associated with Bottom of the Pyramid strategies?

A. A low-end version of a brand may detract from the overall brand attractiveness.

B. The new low-cost products they develop may cannibalize the sales of their core products.

C. Entrenched competitors can impact the ability of the new firm to enter the market successfully.

D. New products may be perceived as exploiting the privileged customer with substandard products.

Answer

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