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Question
Which of the following is not an example of a cause-related marketing effort?a. Avon sells beauty products through its "pink ribbon" campaign and donates a percentage of the proceeds to fund breast cancer research.
b. American Express donates a percentage of its credit card charges to the Statue of Liberty and Ellis Island Restoration Fund.
c. Regis Hair Salons offers $10 haircuts for its "Clip for the Cure" campaign for which the proceeds went to cancer research.
d. Bankers Trust Private Bank develops and introduces a "Wealth of Responsibility" program to assist wealthy families in planning for philanthropy.
e. Sales from New Covent Garden's pea and ham soup were donated to help renovate a homeless shelter's charity kitchens.
Answer
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