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Question
Which of the following is not an example of the association principle of advertising at work?A. A store puts up extra flags and red, white, and blue decorations to create an image of national pride.
B. A commercial shows a man surrounded by attractive women after using a brand of cologne.
C. A noisy, high-powered, gas-guzzling vehicle is shown in a rustic setting.
D. A brand of candy bar made by a major candy company is portrayed as a "working-class treat" made by local efforts.
E. An ad for a "green" cleaning product shows the bottle in a woodland setting.
Answer
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