Question

Which of the following is the best way to begin a negative message to a customer to make it more likely that the customer will read the letter?

A. Turning the negative message into a persuasive one

B. Presenting the negative information in a positive way

C. Using a buffer and then presenting the bad news

D. Putting the bad news first, while pairing it with an alternative

E. Presenting only alternatives without mentioning the bad news

Answer

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