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Question
Which of the following is the correct sequence for the four steps in the entrepreneurial process?
A) deciding to become an entrepreneur, developing successful business ideas, moving from an idea to an entrepreneurial firm, managing the growing entrepreneurial firm
B) developing successful business ideas, deciding to become an entrepreneur, moving from an idea to an entrepreneurial firm, managing and growing the entrepreneurial firm
C) developing successful business ideas, moving from an idea to an entrepreneurial firm, deciding to become an entrepreneur, managing and growing the entrepreneurial firm
D) deciding to become an entrepreneur, moving from an idea to an entrepreneurial firm, developing successful business ideas, managing and growing the entrepreneurial firm
E) managing and growing the entrepreneurial firm, developing successful business ideas, deciding to become an entrepreneur, moving from an idea to an entrepreneurial firm
Answer
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Related questions
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There are two primary rules of thumb for deciding if intellectual property protection should be pursued for a particular intellectual asset. First, a firm should determine if the intellectual property in question is directly related to its competitive advantage. Second, a firm should determine if its intellectual property:
A) is less than 20 years old
B) could be licensed to another company
C) has value in the marketplace
D) is something that was developed "in-house"
E) rightfully belongs to the firm or the employees who developed it
Q:
Once a firm has segmented the market, the next step is to:
A) decide on a position within the segment
B) select a critical market
C) select a target market
D) select a focal market
E) immediately decide on the "4Ps" of the marketing strategy
Q:
Brenda Berry is thinking about starting a computer company. After doing some research, she has decided that the computer industry can be divided into the following product categories: handheld computers, laptops, tablet computers, PCs, minicomputers, and mainframes. She is now trying to decide which product category she is the most interested in competing in. The process that Brenda is going through is called:
A) market splitting
B) market subdividing
C) market segmentation
D) market dividing
E) market separating
Q:
Which of the following is the correct sequence of events in regard to the process of selecting a target market and position strategy?
A) creating a unique positioning strategy, selecting a target market, segmenting the market
B) segmenting the market, creating a unique positioning strategy, selecting a target market
C) segmenting the market, selecting a target market, creating a unique positioning strategy
D) selecting a target market, creating a unique positioning strategy, segmenting the market
E) creating a unique positioning strategy, segmenting the market, selecting a target market
Q:
The first step in selecting a target market is to study the industry in which the firm intends to compete and determine the different potential target markets in that industry. This process is called:
A) market positioning
B) market splitting
C) market targeting
D) market subdividing
E) market segmentation
Q:
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A) predatory pricing
B) technical pricing
C) cost-based pricing
D) competitive-based pricing
E) value-based pricing
Q:
In ________, the list price is determined by estimating what consumers are willing to pay for a product and then backing off a bit to provide a cushion.
A) value-based pricing
B) tactical pricing
C) strategic pricing
D) cost-based pricing
E) economic-based pricing
Q:
In ________, the list price of an item is determined by adding a markup percentage to a product's cost.
A) cost-based pricing
B) compliance-based pricing
C) value-based pricing
D) competitive-based pricing
E) economic-based pricing
Q:
A(n) ________ is an early user of a firm's product who is willing to give a testimonial regarding his or her experience with the product.
A) tribute account
B) reference account
C) approval report
D) appreciation account
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B) grabline
C) notice-line
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Q:
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B) tagline
C) notice-line
D) catchline
E) grabline
Q:
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A) emblem
B) logo
C) symbol
D) brand
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Q:
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A) gap market
B) task market
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Q:
What is an elevator speech? How did it get its name?
Q:
Why do most firms need funding? Provide a brief explanation of each reason.
Q:
The percentage of the profits the venture capitalist gets is called the "carry."
Q:
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Q:
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Q:
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Q:
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Q:
Typically, the seed money that gets a company off the ground comes from a commercial bank.
Q:
Which of the following statements is incorrect about grant programs?
A) Granting agencies are very visible and well-known, so it's normally not hard to find one.
B) The federal government has grant programs beyond the SBIR and STTR programs.
C) It's important to avoid grant-related scams.
D) There are a limited number of organizations that offer new businesses grants.
E) There are private foundations that grant money to both existing and startup firms.
Q:
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A) SBTA Program
B) SBIR Program
C) SBAP Program
D) SAIR Program
E) SBTR Program
Q:
Prosper is the best known:
A) factor
B) provider of SBA guaranteed loans
C) peer-to-peer lending network
D) provider of vendor credit
E) crowdfunding network
Q:
According to a survey conducted by the National Small Business Association between August 2008 and December 2009, between ________ percent of business owners utilized vendor credit.
A) 12 and 18
B) 17 and 21
C) 22 and 29
D) 35 and 40
E) 52 and 58
Q:
Debt financing involves:
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B) selling corporate bonds or selling stock via an IPO
C) getting a grant or selling corporate bonds
D) getting a loan or raising venture capital
E) getting a loan or selling corporate bonds
Q:
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A) pitch show
B) road show
C) pitch tour
D) road trip
E) tornado tour
Q:
Which of the following statement is not correct regarding business angels?
A) Business angels invest in more startups on a yearly basis than venture capitalists.
B) The number of angel investors has decreased dramatically over the past decade.
C) Business angels usually take a seat on the board of directors of the firms in which they invest.
D) Business angels are valuable because of their willingness to make relatively small investments.
E) Business angels are difficult to find.
Q:
Which of the following set of characteristics places a startup in the strongest position to apply for equity funding?
A) weak cash flow, high leverage, low-to-moderate growth, unproven management
B) strong cash flow, low leverage, audited financials, good management, healthy balance sheet
C) unique business idea, strong cash flow, low-to-moderate growth, broad market
D) strong cash flow, high leverage, low-to-moderate growth, unproven management
E) unique business idea, high growth, niche market, proven management