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Question
Which of the following is the correct sequence of steps for the science-push approach to research and development?
a. Customers express an unmet need, R&D develops the product to meet that need, the product is manufactured, and finally the marketing team promotes the product.
b. Scientific discovery leads to an invention, the engineering team designs the product, it is manufactured, and finally the marketing team promotes it.
c. Marketing discovers a need, R&D comes up with the product concept which is refined by engineering, the manufacturing team produces it, and finally the product is sold.
d. Manufacturing sees a way to improve a product, the engineering team redesigns it, and finally the marketing team creates awareness about the improved product.
Answer
This answer is hidden. It contains 1 characters.
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