Question

Which of the following is the most accurate statement about the AIDA strategy?

a. The AIDA strategy consists of four separate steps that must be carried out separately.

b. The steps in the AIDA strategy must always be carried out in order.

c. Counterarguments should never be presented in a persuasive message because doing so will remind the reader of other options.

d. Facts, figures, expert opinions, examples, specific details, and direct and indirect benefits will build reader interest.

Answer

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