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Question
Which of the following is true according to Theodore Levitt's article in the Harvard Business Review about the globalization of world markets?A.Accustomed differences in national or regional preferences are significant in world markets.
B.The global corporation operates consistently at high relative cost.
C.Technology has led to the emergence of global markets for standardized consumer products.
D.The global corporation sells different things in different ways.
E.Ancient differences in national tastes or modes of doing business are reinforced.
Answer
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Related questions
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If a firm favors a push strategy, using direct selling to educate potential consumers about the features of its products, what kind of products would it most likely sell?
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Which of the following is true of the barriers to international communication?
A.Noise tends to increase the probability of effective communication.
B.Source effects can be beneficial for an international business when potential consumers in a target country have a bias against foreign firms.
C.Many international businesses try to promote positive source effects by deemphasizing their foreign origins.
D.Fewer firms vie for the attention of prospective customers in developing countries, thus the noise level is lower.
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According to research, when do consumers usually use the country of origin as a cue when evaluating a product?
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B.When consumers lack detailed knowledge of a product
C.When an advertising campaign stresses the positive performance attributes of a product
D.When a limited number of messages compete with each other for consumers' attention
E.When a firm resorts to personal selling instead of mass media advertising