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Question
Which of the following is true of choosing a distribution strategy?A.The optimal distribution strategy is determined by the relative costs and benefits of each alternative, which vary from country to country.
B.A choice of distribution strategy does not determine which channel the firm will use to reach potential consumers.
C.The channel length, the final selling price, and the firm's profit margin are completely independent of each other.
D.The longer a distribution channel, the lower the aggregate markup.
E.The longer a distribution channel, the lower the price consumers are charged for the final product.
Answer
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To express the PPP theory in symbols, let P$ be the U.S. dollar price of a basket of particular goods and P be the price of the same basket of goods in Japanese yen. What does the purchasing power parity (PPP) theory predict to be the equivalent of the dollar/yen exchange rate, E$/?
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Which of the following is true of the barriers to international communication?
A.Noise tends to increase the probability of effective communication.
B.Source effects can be beneficial for an international business when potential consumers in a target country have a bias against foreign firms.
C.Many international businesses try to promote positive source effects by deemphasizing their foreign origins.
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According to research, when do consumers usually use the country of origin as a cue when evaluating a product?
A.When a firm tries to deemphasize its foreign origins
B.When consumers lack detailed knowledge of a product
C.When an advertising campaign stresses the positive performance attributes of a product
D.When a limited number of messages compete with each other for consumers' attention
E.When a firm resorts to personal selling instead of mass media advertising