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Question
Which of the following is true of conjoint analysis?
a. It is simple method for ranking objects or ideas on a number of different dimensions.
b. It is used by managers to compare their desired balance of projects with their actual balance of projects.
c. It involves the creation of a hypothetical efficiency frontier.
d. It is most commonly used to assess the relative importance to customers of different product attributes.
Answer
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Related questions
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a. sponsorship.
b. product modularity.
c. a bundling relationship.
d. disintermediation.
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a. penetration
b. market skimming
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Viral marketing is based on the fact that people are more receptive to, or have greater faith in, information that comes through personal contacts.
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In crafting an advertising message, firms must focus more on making the advertisements entertaining and memorable rather than on providing a significant quantity of informative content.
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Bundling products together can offer firms the advantage of switching costs.
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If a firm willingly cannibalizes its existing products with more advanced products, the firm can make it very easy for other firms to achieve a technological lead large enough to prove persuasive to customers.
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Firms should always be racing to launch their products as early as possible.
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John was serving in an autonomous team and was asked to sign a document honoring the project plan and pledging to work towards the goals specified. This document, which defined in detail the basic plan to achieve the goals of the project, is called a:
a. vision statement.
b. code of ethics.
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a. The project manager of an autonomous team does not have any control over resources contributed from different functional departments.
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a. Team members will spend up to 50% of their time on team-related activities.
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d. The team structure will be straightforward to implement.
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a. a broader knowledge base.
b. lesser cross-fertilization of ideas.
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Which of the following is an advantage typically associated with cross-functional teams?
a. A cross-functional interface ensures that cross-fertilization of ideas is reduced.
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Managers of lightweight teams are normally junior or middle management employees.
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Explain the value of the stage-gate process in new product development.
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a. 24
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