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Question
Which of the following is true of implementing a market plan?A.It is meant to be a tentative plan by the entrepreneur to a specific strategy.
B.It need not be assigned to an individual for coordinating and implementing the plan.
C.It is a formality that serves as a superficial document to outside financial supporters or suppliers.
D.It is a commitment to make adjustments as needed or dictated by market conditions.
Answer
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In 1994 Robert Mondavi came up with:
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Generally, independent, venture-capital-based start-ups by entrepreneurs tend to outperform corporate start-ups significantly.
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A narrow scope strategy reduces the risks associated with competition.
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A narrow scope strategy is better than a broad scope strategy in an environment high in uncertainty.
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A narrow scope strategy offers a small product range to a small number of customer groups.
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Adaptations necessary to meet changes in market demand are difficult because an organization resists change.
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First movers suffer a cost disadvantage as they are not able to move down the experience curve.
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The knowledge needed to generate innovation cannot be easily learned from a textbook.
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A.Gordon
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Identify the main disadvantages of being a first-mover.
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Which of the following is a liability of newness?
A.Costs associated with learning new tasks are high.
B.Lack of established routines and processes give the venture a new slate.
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Imitation strategies:
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_____ refers to the probability, and magnitude, of downside loss.
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Frequent flier miles would be an example of which barrier to entry?
A.Building customer loyalties
B.Securing access to supply of key resources
C.Creating product uniqueness
D.Building in switching costs
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The costs that must be borne by customers if they are to stop purchasing from the current supplier and begin purchasing from another is(are):
A.customer switching costs.
B.lead time.
C.resource costs.
D.resource bundle errors.
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The U.S. Chamber of Commerce and Small Business Development Centers are good places to get information and assistance in starting a new business.
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Which of the following problem-solving techniques begins with group members not knowing the exact nature of the problem?
A.Parameter analysis
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Q:
Reverse brainstorming is much like brainstorming except that:
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_____ is not desirable when brainstorming is in process.
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The largest source of new product ideas is:
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Patents filed with the U.S. Patent Office:
A.are not disclosed to the public.
B.are the property of the U.S. Government.
C.frequently suggest other new products.
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The entrepreneur should always design and build his own webpage to maintain strategic control.
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Creative synthesis is closely connected to the technique of parameter analysis.