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Question
Which of the following is true of market segmentation?A.An important market segment in a foreign country always has a parallel in a firm's home country.
B.Markets can be segmented only on the basis of geography and demography.
C.The structure of market segments is quite similar across various countries.
D.Since market segments are similar across various countries, firms can pursue a global marketing strategy without varying the marketing mix.
E.For a segment to transcend national borders, consumers in that segment must have some compelling similarities along important dimensions.
Answer
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Related questions
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Which of the following states that for any two countries, the spot exchange rate should change in an equal amount but in the opposite direction to the difference in nominal interest rates between the two countries?
A.Bandwagon effect
B.Law of one price
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Which of the following occurs when a government increases the money supply?
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Which of the following transactions is used to move out of one currency and into another for a limited period without incurring foreign exchange risk?
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B.Currency speculation
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A.The law of one price
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To express the PPP theory in symbols, let P$ be the U.S. dollar price of a basket of particular goods and P be the price of the same basket of goods in Japanese yen. What does the purchasing power parity (PPP) theory predict to be the equivalent of the dollar/yen exchange rate, E$/?
A.E$/ = (1 + P)/P$
B.E$/ = (1 + P$)/P
C.E$/ = P/P$
D.E$/ = P$/P
E.E$/ = (1 + P$)/(1 + P)
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A.€320
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What is meant by translation exposure?
A.The long-run effect of changes in exchange rates on future prices, sales, and costs
B.The impact of currency exchange rate changes on the reported financial statements of a company
C.The extent to which a firm's future international earning power is affected by changes in exchange rates
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Q:
Which of the following observations is true of technical analysis, an approach to exchange rate forecasting?
A.It draws on economic theory to construct models for predicting exchange rate movements.
B.The variables contained in this model typically include relative money supply growth rates, inflation rates, and interest rates.
C.There is a sound theoretical rationale for the assumption of predictability underlying this approach.
D.Owing to its drawbacks, this approach has declined in importance over the last few years, giving way to fundamental analysis.
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B.borrow money in Rhodian currency and invest in stocks with good growth potential in Rhodia.
C.borrow money in Rhodian currency, convert it into Maritian currency, and deposit it in a Maritian bank.
D.invest in bank deposits of Maritia and reinvest the earnings in Rhodia.
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Which of the following is an important attribute for a product development team to function effectively and meet all of its development milestones?
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C.It should have preset processes for communication and conflict resolution that are developed by top management.
D.It should have at least three members from each key function included.
E.Its team members should be a part of more than two cross-functional teams.
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Which of the following factors creates a potential market for new products?
A.Rising inflation
B.Affluent consumers
C.Lack of competition among firms
D.Firms suffering from first-mover disadvantages
E.Declining demand
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What kind of demand is seen when a small change in price produces a large change in demand?
A.Elastic
B.Inelastic
C.Relative
D.Rigid
E.Dynamic
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In which of the following conditions does arbitrage occur?
A.When a firm offers a product at low prices through discount coupons and promotions
B.When a firm sells a product at higher prices to make a profit from relatively fewer sales
C.When a firm imports products from a manufacturer and distributes them directly through retail outlets
D.When a firm purchases products in a country where prices are lower and resells them in a country where prices are higher
E.When a firm prices its products at the least cost, risking losses, in order to grab market share
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If a firm favors a push strategy, using direct selling to educate potential consumers about the features of its products, what kind of products would it most likely sell?
A.Professional services
B.Food grains
C.Consumer products
D.Industrial products
E.Standardized products
Q:
Which of the following is true of the barriers to international communication?
A.Noise tends to increase the probability of effective communication.
B.Source effects can be beneficial for an international business when potential consumers in a target country have a bias against foreign firms.
C.Many international businesses try to promote positive source effects by deemphasizing their foreign origins.
D.Fewer firms vie for the attention of prospective customers in developing countries, thus the noise level is lower.
E.Research suggests that a consumer may use country of origin as a cue when evaluating a product, particularly if he or she has detailed knowledge of the product.
Q:
According to research, when do consumers usually use the country of origin as a cue when evaluating a product?
A.When a firm tries to deemphasize its foreign origins
B.When consumers lack detailed knowledge of a product
C.When an advertising campaign stresses the positive performance attributes of a product
D.When a limited number of messages compete with each other for consumers' attention
E.When a firm resorts to personal selling instead of mass media advertising