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Question
Which of the following is true of the different advertising media?
a. Magazines have a short ad purchase lead time.
b. Yellow pages have low believability and are expensive.
c. Newsletters have a narrow reach, but provide high selectivity.
d. Telephone advertising has relatively low cost.
Answer
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Related questions
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The demand-pull approach to research and development refers to:
a. research and development that focuses on developing products that are expected to increase demand in a particular market segment.
b. research and development that begins by examining the outcomes of the firms basic research and the potential commercial applications that may be constructed from those outcomes.
c. research and development that focuses on developing products that are expected to decrease the demand for their substitute products.
d. research and development that originates as a response to the specific problems or suggestions of customers.
Q:
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a. An individual who completely adheres to the existing logic and paradigms and has extensive knowledge of the field
b. An individual who has low tolerance for ambiguity, and avoids taking risks
c. An individual who has a moderate degree of knowledge of the field, but is intrinsically motivated
d. An individual who prefers to look at problems in conventional ways
Q:
Knowledge that cannot be readily codified is called explicit knowledge.
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Collaborative research is prohibited in high-technology sectors.
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The science-push approach to research and development argued that innovation was driven by the perceived demand of potential users.
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User innovators typically create new product innovations in order to profit from the sale of the innovation to customers.
Q:
Innovation often originates with those who create solutions for their own needs.
Q:
An organizations overall creativity level is a simple aggregate of the creativity of the individuals it employs.
Q:
An individual with only a moderate degree of knowledge of a field will be able to produce more creative solutions than an individual with extensive knowledge of the field.
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Explain how computer-aided design and flexible manufacturing technologies help create small niches in the market place. Provide an example to illustrate your answer.
Q:
The innovation process is often conceived of as a funnel because:
a. most innovative ideas become successful new products.
b. it decreases the amount of output achievable from a given quantity of labor and capital.
c. it increases the importance of production economies of scale.
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Q:
Technology is in its purest essence _____.
a. knowledge
b. trial and error
c. experimentation
d. guesswork
Q:
Technological innovations increase:
a. the gross domestic product of an economy.
b. product life cycles.
c. the time required for product development and introduction.
d. the production costs of multiple product variations.
Q:
Firms that charge headlong into new product development usually have short development cycles.
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If a business discharges untreated chemical waste into local water bodies, it imposes a negative externality on the community members.
Q:
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Q:
Not-invented-here syndrome occurs when:
a. a division of a firm is reluctant to adopt other divisions innovations.
b. a firm tends to always adopt innovations developed by competitors.
c. an innovation is openly accepted without testing its suitability.
d. developers of a failed innovation refuse to take responsibility for its failure.
Q:
In the 1980s and 1990s, Neon Co. was the most successful firm in the television market. The firm believed that competitors would never be able to produce televisions comparable to its quality and cost. As a result, it was unable to respond to the new generations of television that Japanese competitors had begun to infiltrate the market with. Eventually, Neon lost its market leadership to its competitors. This is a typical example for the _____.
a. Giffen effect
b. Hawthorne effect
c. Idiosyncrasy credit
d. Icarus Paradox
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What is a trademark? How can the rights to a trademark or service mark be established?
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a. patent violation.
b. trademark violation.
c. embargo violation.
d. trade secret violation.
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After much research, Angela has designed a new automobile tire that has a unique polycarbonate exterior which cannot be punctured. In the context of patenting this invention, which of the following statements is true under U.S. patent law? a. It can be patented as it is useful, novel, and not obvious. b. It can only receive a plant patent. c. It can be patented because tires are tangible products. d. It cannot be patented as it is only eligible for a copyright protection.
Q:
Homogeneous teams should possess more information, on average, than heterogeneous groups.