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Question
Which of the following is true of using marketing to shape perceptions and expectations?
a. Preannouncements reduce excitement about a product before its release.
b. A firm that aggressively promotes its products loses its actual installed base and its perceived installed base.
c. A firm should avoid use of vaporware if other vendors beat the firm to market and the firm fears that customers may select a dominant design.
d. A firm can signal its commitment to an industry by making substantial investments that would be difficult to reverse.
Answer
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