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Question
Which of the following is true regarding the introduction stage of the product life cycle?A. Traditional marketing techniques raise profits at the start more than they do at later stages.
B. The risks from competition in the introduction stage are generally high.
C. Most small businesses can only afford to launch a product on a small scale, so profits are not likely when a product emerges into the market.
D. Imitative products have a hard time gaining customer acceptance as customers are comfortable with innovative products.
Answer
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