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Question
Which of the following is true with regard to the trust gap between firms and the public in general?
a) The greater the size of the firm, the greater the trust accorded to it.
b) The public trust in large firms is low, and criticisms of business are often viewed with a degree of credibility that is not accorded to the communication by firms.
c) The apparent lack of trust in NGOs stands in stark contrast to the trust in global companies.
d) The public trust in large firms is higher than that in smaller firms because large firms are less vulnerable to social pressures.
Answer
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