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Question
Which of the following legislative actions created a government entity to monitor business practices and stop unfair ones like misleading promotions?A. Robinson-Patman Act
B. Consumer Product Safety Act
C. Lanham Act
D. Federal Trade Commission Act
E. Fair Packaging and Labeling Act
Answer
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A. are most effective because they work so well for global campaigns.
B. contain no information to help consumers.
C. do not appeal to either men or women.
D. wear out quickly, boring the consumer.
E. don't appeal to the Generation Y cohort.