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Question
Which of the following means an understanding of how cultural differences across and within nations can affect the way business is practiced?A.Ethnocentrism
B.Cross-cultural literacy
C.Pan-culture integration
D.Cultural lag
E.Cultural capitalism
Answer
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Related questions
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Q:
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Q:
What is meant by translation exposure?
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Which of the following is true of the barriers to international communication?
A.Noise tends to increase the probability of effective communication.
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C.Many international businesses try to promote positive source effects by deemphasizing their foreign origins.
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According to research, when do consumers usually use the country of origin as a cue when evaluating a product?
A.When a firm tries to deemphasize its foreign origins
B.When consumers lack detailed knowledge of a product
C.When an advertising campaign stresses the positive performance attributes of a product
D.When a limited number of messages compete with each other for consumers' attention
E.When a firm resorts to personal selling instead of mass media advertising