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Question
Which of the following scenarios portrays morally motivated nonmarket action?
a) an automobile company launched a new range of low-cost environment friendly hybrid cars
b) a customer of a marketing company launched an internet campaign to raise awareness of the companys mismanagement of charity funds
c) a reputed MNC acquired a smaller company in order to diversify
d) the brand management team of a food and beverage company launched an advertisement for their new all natural beverage that uses 100 percent natural ingredients
Answer
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