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Question
Which of the following seems to be a major determinant of a new venture's success?a) Large-scale entry into the target industry designed to build market share, even when such entry involves significant short-term losses
b) Cautious small-scale entry into the target industry so that the company can assess the probable outcome of the venture without losing too much money
c) A low level of integration between the marketing and R&D functions of the venturing company
d) Supporting many new venture projects in the hope that one will succeed
e) Killing the new venture if it does not show a profit after the end of the third year
Answer
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